Ask Andrew - Answering Your Content Marketing FAQs

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How does Content Marketing fit in with my existing traditional marketing methods?

Content marketing is platform agnostic i.e. it is applicable to both your online and offline marketing. Traditional marketing still has a part to play but as more people switch off to the broadcast approach to marketing, they are carrying out more of their own research online before engaging with a supplier.

Traditional marketing techniques rely on interrupting an audience to promote a product or service, even when they’re not interested in buying. This kind of outbound marketing is costly and is losing much of its impact as buyers become more cynical about interruption-based marketing techniques.

Content marketing, supported by social media and search marketing, is a better and more affordable way to promote your products and services. It attracts potential customers by helping them to find useful, interesting and relevant information online, wherever they may be in the buying process.

There are two main triggers that can be attributed to the gain in popularity of content marketing.

The first is the reduction in the impact of traditional marketing methods such as trade shows, direct mail, advertising and telemarketing etc. Some in the business will dispute this, however, more and more people are adding themselves to the telephone preference service, tradeshows figures are in decline, the effects of advertising has been diminished through fragmented platforms and technologies such as TiVo where users can eliminate the ads on the programmes they record and there is just too much junk mail sliding across our desks and through our letterboxes.

The second trigger is the rise in social media platforms, these have increased the ability to get found via video, slidedecks, podcasts, photos, tweets, eBooks etc that are hosted on sites in addition to your traditional website.

Many traditional techniques still have their place and can support a content marketing strategy for example targeted email campaigns to an audience captured through a content marketing programme (who have opted in to receive company information) can be used as a lead nurturing tool. Print or on-line advertising can work within a content marketing programme to help raise awareness and increase brand equity; this can have a positive impact on clickthrough rates to your website.

Attract more business through content marketing

Affordable ways to build your brand and highlight what makes you stand out

Content marketing is a smarter and more affordable way to get your business found and to highlight your solutions. To discover how I can help your business attract more customers and stimulate growth, check out my Content Marketing Support Packages and get in touch today.

Call today on 01803 413481, fill in the form below or email directly to help@andrewleonwalker.co.uk for more information.

Content Marketing Essentials

You get:

a. Content audit and review

b. 60 day tailored content plan
c. Blog creation – 1 per month
d. E-newsletter copy – 1 per month
e. Email support
f. Quarterly performance review report

£495 per month*

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Access expert advice and avoid costly mistakes

Content Marketing Boost

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. 60 day tailored content plan
d. Blog creation – 2 per month
e. Enewsletter copy – 1 per month
f. Telephone support
g. Email support
h. Monthly telephone review
i. Quarterly performance review report

£895 per month*

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Get on the fast track to business growth

Content Marketing Super+

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. Persona creation
d. 60 day tailored content plan
e. Blog creation – 2 per month
f. Social media posting (2 channels)
g. Enewsletter copy – 1 per month
h. Telephone support
i. Email support
j. Monthly face-to-face review
k. Quarterly performance review report

£1,195 per month*

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Build on your success and dominate your markets

All monthly packages require an initial mandatory discovery workshop charged at £250 +VAT and a minimum commitment of 6 months. An exit fee of £150 for each remaining month is charged if cancelled before 6 month term. After 6 months payment terms switch to rolling monthly contract with 30 days’ notice to cancel. Prices shown exclude VAT.

Get in touch to find out how I can help, call 01803 413481 or email help@andrewleonwalker.co.uk