Ask Andrew - Answering Your Content Marketing FAQs

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How do I create a content marketing plan?

In the content marketing plan, you determine your target audience and build buyer personas or profiles for each sector you intend to target. You can then build an editorial calendar to plan the content you are going to deliver to each audience.

Every business has its own unique story to tell. The content marketing plan sets out how you are going to tell that story to the world (or at least, to your potential customers).

The editorial calendar should include such information as:

  • The tone of voice you need to use
  • Customer pain points to be addressed by each piece of content produced
  • Keywords and phrases to optimise your content for search engines
  • The different stages in the buying decision process that you are going to target
  • Evaluating the best content format and platform options
  • The call to action (what you want your audience to do after reading/viewing your content)
  • How and where the content will be re-purposed

The content marketing plan helps you understand the market opportunity and how to address it. It enables you to map your content-related activities to your overall marketing goals by determining:

  • How and where to publish each piece of content
  • The resources required
  • Priorities
  • Scheduling
  • Roles and responsibilities

Attract more business through content marketing

Affordable ways to build your brand and highlight what makes you stand out

Content marketing is a smarter and more affordable way to get your business found and to highlight your solutions. To discover how I can help your business attract more customers and stimulate growth, check out my Content Marketing Support Packages and get in touch today.

Call today on 01803 413481, fill in the form below or email directly to help@andrewleonwalker.co.uk for more information.

Content Marketing Essentials

You get:

a. Content audit and review

b. 60 day tailored content plan
c. Blog creation – 1 per month
d. E-newsletter copy – 1 per month
e. Email support
f. Quarterly performance review report

£495 per month*

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Access expert advice and avoid costly mistakes

Content Marketing Boost

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. 60 day tailored content plan
d. Blog creation – 2 per month
e. Enewsletter copy – 1 per month
f. Telephone support
g. Email support
h. Monthly telephone review
i. Quarterly performance review report

£895 per month*

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Get on the fast track to business growth

Content Marketing Super+

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. Persona creation
d. 60 day tailored content plan
e. Blog creation – 2 per month
f. Social media posting (2 channels)
g. Enewsletter copy – 1 per month
h. Telephone support
i. Email support
j. Monthly face-to-face review
k. Quarterly performance review report

£1,195 per month*

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Build on your success and dominate your markets

All monthly packages require an initial mandatory discovery workshop charged at £250 +VAT and a minimum commitment of 6 months. An exit fee of £150 for each remaining month is charged if cancelled before 6 month term. After 6 months payment terms switch to rolling monthly contract with 30 days’ notice to cancel. Prices shown exclude VAT.

Get in touch to find out how I can help, call 01803 413481 or email help@andrewleonwalker.co.uk