Ask Andrew - Answering Your Content Marketing FAQs

Got a particular question? Ask me and I’ll try to provide the answer.

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Do I need a content marketing strategy?

Yes, your content marketing strategy will be directly related to your marketing objectives and your customers’ needs. A content marketing strategy will determine the type of content you need to help you position your business, differentiate that offer against your competition, increase brand awareness and drive the lead generation process.

The concept of content marketing may be new to many, even those who’ve been involved in marketing for some time. The value of using content as the centrepiece of your marketing strategy can be a difficult sell to those mainly involved in traditional marketing approaches.

It’s all about your “why”. It will provide strategic direction on why you’re creating content, who for and how your marketing content and content marketing processes will help you to achieve specific objectives, such as:

  • Be perceived as an industry thought leader
  • Differentiate your offering from your competition
  • Increase brand awareness
  • Improve lead quantity and quality

Spending time and resources upfront on developing your content strategy increases its chances of success. A good content marketing strategy framework will enable you to develop your market positioning and understand where your expertise and your customer needs intersect.

Factors considered within the content strategy include:

  • Analysing and understanding buyer behaviour
  • Profiling your typical customers to understand their needs and build buyer personas
  • Mapping your buyers’ concerns to your organisation’s expertise
  • Identifying what kind of content your audience would like to receive
  • Understanding how you will create and distribute this content and the resources required
  • Deciding how you will follow up leads and nurture them into sales
  • Establishing key metrics to determine what success will look like

Your content strategy doesn’t need to be a huge, detailed document. It can even be a single page.

The value of content marketing lies in the engagement between the prospect and your company, this engagement can be measured with various tools over many different platforms.

Through the use of content marketing, a company can set themselves apart from their competitors and develop trust and credibility with their online communities. Content marketing enables companies to deliver relevant content and build intimate relationships with customers before they even contact them, and long after they become customers.

Attract more business through content marketing

Affordable ways to build your brand and highlight what makes you stand out

Content marketing is a smarter and more affordable way to get your business found and to highlight your solutions. To discover how I can help your business attract more customers and stimulate growth, check out my Content Marketing Support Packages and get in touch today.

Call today on 01803 413481, fill in the form below or email directly to help@andrewleonwalker.co.uk for more information.

Content Marketing Essentials

You get:

a. Content audit and review

b. 60 day tailored content plan
c. Blog creation – 1 per month
d. E-newsletter copy – 1 per month
e. Email support
f. Quarterly performance review report

£495 per month*

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Access expert advice and avoid costly mistakes

Content Marketing Boost

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. 60 day tailored content plan
d. Blog creation – 2 per month
e. Enewsletter copy – 1 per month
f. Telephone support
g. Email support
h. Monthly telephone review
i. Quarterly performance review report

£895 per month*

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Get on the fast track to business growth

Content Marketing Super+

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. Persona creation
d. 60 day tailored content plan
e. Blog creation – 2 per month
f. Social media posting (2 channels)
g. Enewsletter copy – 1 per month
h. Telephone support
i. Email support
j. Monthly face-to-face review
k. Quarterly performance review report

£1,195 per month*

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Build on your success and dominate your markets

All monthly packages require an initial mandatory discovery workshop charged at £250 +VAT and a minimum commitment of 6 months. An exit fee of £150 for each remaining month is charged if cancelled before 6 month term. After 6 months payment terms switch to rolling monthly contract with 30 days’ notice to cancel. Prices shown exclude VAT.

Get in touch to find out how I can help, call 01803 413481 or email help@andrewleonwalker.co.uk