Ask Andrew - Answering Your Content Marketing FAQs

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How do I measure content marketing success?

Like all plans this depends on the objectives you set yourself at the start of the programme or campaign, it’s also impacted by how close your marketing and sales/commercial systems are linked but the ultimate aim we are looking for is a conversion.

This is where monitoring tools such as Google Analytics or Social mention are very useful. Facebook and Twitter also offer online statistics.

In your content strategy you will have set key performance indicators (KPIs) for your content marketing programme, so you need to be able to measure its performance to see if meets your success criteria.

With the right metrics in place, you can continuously review your activities to determine what’s working and what isn’t. By knowing which campaigns and pieces of content have the most impact, you can increase activity where it makes sense and cut out wasted effort elsewhere.

Metrics that can be used to track progress include:

  • Web analytics
  • Blog traffic
  • Email click-through rates, downloads, and unsubscribe rates
  • Numbers and quality of new leads generated
  • Conversion rates

A proportion of incoming leads will be deemed ready to hand over to your sales reps, while others will remain in the marketing database for further nurturing (e.g. via regular email marketing).

Lead nurturing means conducting an ongoing “staying in touch” programme for those leads not immediately ready to engage with your sales team. Drip-feeding relevant content to those contacts over time will help to educate them as well as build credibility and trust. The key is to deliver content that is truly useful, and not to bombard your prospects with too many emails.

By staying in regular contact with potential customers, you will keep your product or service at the front of their minds, increasing the probability that they will contact you when they are ready to move on to the next step.

Attract more business through content marketing

Affordable ways to build your brand and highlight what makes you stand out

Content marketing is a smarter and more affordable way to get your business found and to highlight your solutions. To discover how I can help your business attract more customers and stimulate growth, check out my Content Marketing Support Packages and get in touch today.

Call today on 01803 413481, fill in the form below or email directly to help@andrewleonwalker.co.uk for more information.

Content Marketing Essentials

You get:

a. Content audit and review

b. 60 day tailored content plan
c. Blog creation – 1 per month
d. E-newsletter copy – 1 per month
e. Email support
f. Quarterly performance review report

£495 per month*

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Access expert advice and avoid costly mistakes

Content Marketing Boost

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. 60 day tailored content plan
d. Blog creation – 2 per month
e. Enewsletter copy – 1 per month
f. Telephone support
g. Email support
h. Monthly telephone review
i. Quarterly performance review report

£895 per month*

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Get on the fast track to business growth

Content Marketing Super+

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. Persona creation
d. 60 day tailored content plan
e. Blog creation – 2 per month
f. Social media posting (2 channels)
g. Enewsletter copy – 1 per month
h. Telephone support
i. Email support
j. Monthly face-to-face review
k. Quarterly performance review report

£1,195 per month*

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Build on your success and dominate your markets

All monthly packages require an initial mandatory discovery workshop charged at £250 +VAT and a minimum commitment of 6 months. An exit fee of £150 for each remaining month is charged if cancelled before 6 month term. After 6 months payment terms switch to rolling monthly contract with 30 days’ notice to cancel. Prices shown exclude VAT.

Get in touch to find out how I can help, call 01803 413481 or email help@andrewleonwalker.co.uk