Marketing Metrics

Measuring your online activities to continuously improve your results

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Google Analytics

Your website is becoming ever more critical to your business but are you aware of how many visitors your website attracts each week, where your visitors come from, what pages of your site they find useful and which pages they don’t. If you don’t know the answers to these questions your Google Analytics report will tell you.

Google Analytics is free software that can be added to every page of your website. It enables you to track visitors from all referrers to your website including the search engines (Google and Bing), YouTube, other social networks and links from emails and marketing campaigns. It also tracks traffic from Pay-Per-Click (PPC) campaigns and Display Advertising.

Google Analytics can also be integrated with Google AdWords enabling users to optimize online campaigns by tracking landing page quality and conversions to determine which ads are performing, and which are not and also to the Google Search Console which provides further information.

Make sure your website is working hard for you

I know that you may not have the time or the knowledge to make sense of your web traffic reports. It can seem complicated and the platform is forever changing.

I can ensure you have the latest Google Analytics software running on your site and help demystify the facts and figures around your Google Analytics report. I can provide a monthly insight into what’s working and what isn’t, provide an understanding of the key metrics you need to monitor and create automated reports directly to your desktop. I can also provide this information on many of your social media platforms.

As an experienced marketer, I can also suggest how you can improve your marketing activities based on your web analytics reports.

If you need help to understand the online results you’re getting (or not), get in touch. Call me on 01803 413481 or email

If you’re an ambitious business looking to move to the next level, starved of time, resource and skill get in touch and we’ll find out if there’s an opportunity to work together. Call me on 01803 413481, email or use the contact form below.