Ask Andrew - Answering Your Lead Generation FAQs

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How do I improve my lead conversion rate?

It’s an all-too-familiar story for a lot of marketers. A lead generation campaign is hugely successful, resulting in a deluge of new contacts. But soon after all the juicy contact details are handed to the sales team, the complaints start coming back: “Why did you send over those lousy leads?”

The reason, of course, is that not every contact you get is ready to purchase straightaway.

I’m surprised on a regular basis with people who think the collection of leads is the end game – it’s only the beginning. Not everyone who visits your site may be in buying mode (hint: but they probably will be at a later date).

Generally, contacts get fed into the sales funnel and many businesses operate on the “wing and a prayer” method that those contacts flow through the funnel magically becoming leads, then prospects and then a sale. Don’t leave it all to chance, nurture those leads through the pipeline by engaging with them, and provide additional information that may help them decide to become a customer. This can be automated through email autoresponders.

By understanding from the outset what constitutes a “lead” you can rank those leads as they progress through the funnel and prioritise the opportunities, nurturing them until they become sales ready.

A lead scoring process enables you to rank each lead for quality and prioritise them accordingly. The sales-ready leads get handed over to the sales team, and the others are inducted into a lead-nurturing programme until they’re ready to buy.  Sales conversion rates go up, sales are happy, and less money and resource is spent on chasing up leads that won’t convert.

Generate and convert MORE quality leads

And get a better return from your marketing campaigns

If you’d like help to improve your lead generation processes, attract better quality leads and gain more revenue, check out my Lead Generation Support Packages and get in touch today!

Note: Packages can be tailored to your individual needs and requirements.

Call today on 01803 413481, fill in the form below or email directly to for more information.

Lead Generation Essentials

You get:

a. SEO and Keyword review

b. 60 day tailored content plan
c. E-newsletter copy – 1 per month
d. Email campaign management
e. Email support
f. Quarterly performance review report

From £495 per month*

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Access expert advice and avoid costly mistakes

Lead Generation Boost

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. 60 day tailored content plan
d. Blog creation – 2 per month
e. Enewsletter copy – 1 per month
f. Email campaign management
g. Email support
h. Monthly telephone review
i. Quarterly performance review report

From £895 per month*

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Get on the fast track to business growth

Lead Generation Super+

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. Persona creation
d. 60 day tailored content plan
e. Blog creation – 2 per month
f. Social media posting (2 channels)
g. Enewsletter copy – 1 per month
h. Email campaign management
h. Telephone support
i. Email support
j. Monthly face-to-face review
k. Quarterly performance review report

From £1,195 per month*

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Build on your success and dominate your markets

All monthly packages require an initial mandatory discovery workshop charged at £250 +VAT and a minimum commitment of 6 months. An exit fee of £150 for each remaining month is charged if cancelled before 6 month term. After 6 months payment terms switch to rolling monthly contract with 30 days’ notice to cancel. Prices shown exclude VAT.

Get in touch to find out how I can help, call 01803 413481 or email