Ask Andrew - Answering Your Lead Generation FAQs

Got a particular issue? Ask me and I’ll try to provide the solution.

If you have a question, get in touch
How do I generate leads from my website?

Most visitors to your website won’t be ready to make a decision, they’ll be researching their options. So you need to ensure your web content answers their questions and you need to offer the opportunity for them to get in contact with you and/or provide them with an option to provide their email address in exchange for something they’ll deem to be of value.

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How do I improve my lead conversion rate?

It’s an all-too-familiar story for a lot of marketers. A lead generation campaign is hugely successful, resulting in a deluge of new contacts. But soon after all the juicy contact details are handed to the sales team, the complaints start coming back: “Why did you send over those lousy leads?” The reason, of course, is that not every contact you get is ready to purchase straightaway.

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How do I prioritise my leads?

Visitors to your site will be at differing stages in the sales or buying cycle, so they won’t all be interested in downloading your general brochure. Some of the leads you generate won’t be ready to buy immediately. If you call these people up or try to push them into making a purchase before they are ready, you risk losing them entirely.

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Should I clean and segment my database?

That’s a definite yes. Sending out vanilla flavoured messages to your complete database is a definite no-no. Your audience will switch off or unsubscribe. You end up minimising the impact of your messaging and your targets may miss out on a fantastic offer because they now ignore whatever you send.

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Generate and convert MORE quality leads

And get a better return from your marketing campaigns

If you’d like help to improve your lead generation processes, attract better quality leads and gain more revenue, check out my Lead Generation Support Packages and get in touch today!

Note: Packages can be tailored to your individual needs and requirements.

Call today on 01803 413481, fill in the form below or email directly to help@andrewleonwalker.co.uk for more information.

Assistance

a. 30 day rolling plan
b. Weekly review call
c. Email support
d. Telephone support

Starts at £249 per month*

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Access expert advice and avoid costly mistakes

Acceleration

a. 30 day rolling action plan
b. SEO and keyword review
c. Blog copy x 1
d. Email copy x 1
e. Web analytics results check
f. Telephone support
g. Monthly telephone review

Starts at £495 per month*

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Get on the fast track to business growth

Consolidation

a. Initial fact finding mission
b. 30 day rolling action plan
c. SEO and keyword review
d. Content review
e. Blog copy x 2
f. Enews copy x 1
g. Social media posting (2 channels)
h. Web analytics results check
i. Telephone support
j. Monthly face-to-face review

Starts at £895 per month*

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Build on your success and dominate your markets

Boost

a. Initial fact finding meeting
b. SEO and Keyword review
c. Persona creation
d. Competitor analysis (x1)
e. 30 day rolling action plan
f. Blog creation x 2
g. Social media posting (2 channels)
h. Enewsletter copy x 1
i. Email campaign management
j. Web analytics review
k. Telephone support
l. Email support
m. Monthly face-to-face review

£1,195 per month*

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Leave your competition struggling behind you

All monthly packages require an initial mandatory discovery workshop charged at £250 +VAT and a minimum commitment of 6 months. An exit fee of £150 for each remaining month is charged if cancelled before 6 month term. After 6 months payment terms switch to rolling monthly contract with 30 days’ notice to cancel. Prices shown exclude VAT.

Get in touch to find out how I can help, call 01803 413481 or email help@andrewleonwalker.co.uk