Ask Andrew - Answering Your Lead Generation FAQs

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How do I prioritise my leads?

Visitors to your site will be at differing stages in the sales or buying cycle, so they won’t all be interested in downloading your general brochure. Some of the leads you generate won’t be ready to buy immediately. If you call these people up or try to push them into making a purchase before they are ready, you risk losing them entirely.

Introducing a contact strategy via email marketing will allow you to provide additional information to educate those prospects, answer their questions and invite them to download new content relevant to their needs. The premise here is twofold:

  • Provide enough compelling information over a period of time on how your product or service is right for their needs, that the contact will get in touch with you directly (when they are ready). Or
  • Move your contact through a marketing process until they are at a stage where they can be contacted by the sales team.

To help ensure you’re sending the correct message to your audience it’s important to segment your database so that you can be more specific in your messaging and nurture those contact towards closing.

Introducing a lead nurturing and lead scoring process will result in an increase in sales ready leads, leading to an improved sales conversion ratio as your sales team will be engaging with prospects that already have a relationship with you and have expressed a strong interest in what you have to offer.

Lead nurturing is the art of keeping in contact with leads, often through a series of emails, until they are ready to commit. Providing a regular supply of interesting and relevant content can significantly increase the proportion of leads that will eventually buy from you.

Lead nurturing emails enable you to:

  • Establish a relationship with your prospective buyers through regular contact
  • Retain their interest with targeted emails based on action they have taken on your website
  • Guide prospects towards a purchase by providing increasingly detailed content
  • Promote offers and deals relating to what you already know about the contact’s interests
  • Prioritise your contacts based on information shared by the prospect at the initial registration. Additional information can then be collected through subsequent engagement, reinforced by online behaviour which can indicate which stage of the buying cycle the contact may be at.

*Keep your contact form as short as possible, long forms with many fields put people off and they will bounce out of your page.

Generate and convert MORE quality leads

And get a better return from your marketing campaigns

If you’d like help to improve your lead generation processes, attract better quality leads and gain more revenue, check out my Lead Generation Support Packages and get in touch today!

Note: Packages can be tailored to your individual needs and requirements.

Call today on 01803 413481, fill in the form below or email directly to help@andrewleonwalker.co.uk for more information.

Lead Generation Essentials

You get:

a. SEO and Keyword review

b. 60 day tailored content plan
c. E-newsletter copy – 1 per month
d. Email campaign management
e. Email support
f. Quarterly performance review report

From £495 per month*

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Access expert advice and avoid costly mistakes

Lead Generation Boost

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. 60 day tailored content plan
d. Blog creation – 2 per month
e. Enewsletter copy – 1 per month
f. Email campaign management
g. Email support
h. Monthly telephone review
i. Quarterly performance review report

From £895 per month*

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Get on the fast track to business growth

Lead Generation Super+

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. Persona creation
d. 60 day tailored content plan
e. Blog creation – 2 per month
f. Social media posting (2 channels)
g. Enewsletter copy – 1 per month
h. Email campaign management
h. Telephone support
i. Email support
j. Monthly face-to-face review
k. Quarterly performance review report

From £1,195 per month*

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Build on your success and dominate your markets

All monthly packages require an initial mandatory discovery workshop charged at £250 +VAT and a minimum commitment of 6 months. An exit fee of £150 for each remaining month is charged if cancelled before 6 month term. After 6 months payment terms switch to rolling monthly contract with 30 days’ notice to cancel. Prices shown exclude VAT.

Get in touch to find out how I can help, call 01803 413481 or email help@andrewleonwalker.co.uk