Ask Andrew - Answering Your Lead Generation FAQs

Got a particular issue? Ask me and I’ll try to provide the solution.

If you have a question, get in touch
Should I clean and segment my database?

That’s a definite yes. Sending out vanilla flavoured messages to your complete database is a definite no-no. Your audience will switch off or unsubscribe. You end up minimising the impact of your messaging and your targets may miss out on a fantastic offer because they now ignore whatever you send.

For many businesses the database is at the heart of their lead generation activities and is the most important asset they own but the maintenance of this asset is very often neglected. Contacts are continually added but none are ever removed. A growing database may look impressive but there is no point in sending direct mailers or email to people who have moved on or to companies who no longer exist.

Ensure you implement a database management process and don’t be afraid to purge your list. Separate it into active, dormant and dead and put a programme together to fill in any gaps you have on those contacts on the active list, wake up those on the dormant list and decide whether it’s worth the effort to target the dead list.

Chop up your data into several sectors or segments and run separate campaigns to each segment. That way you can customise your messaging and focus your offers at those who will be interested, rather than to everyone.

Generate and convert MORE quality leads

And get a better return from your marketing campaigns

If you’d like help to improve your lead generation processes, attract better quality leads and gain more revenue, check out my Lead Generation Support Packages and get in touch today!

Note: Packages can be tailored to your individual needs and requirements.

Call today on 01803 413481, fill in the form below or email directly to help@andrewleonwalker.co.uk for more information.

Lead Generation Essentials

You get:

a. SEO and Keyword review

b. 60 day tailored content plan
c. E-newsletter copy – 1 per month
d. Email campaign management
e. Email support
f. Quarterly performance review report

From £495 per month*

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Access expert advice and avoid costly mistakes

Lead Generation Boost

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. 60 day tailored content plan
d. Blog creation – 2 per month
e. Enewsletter copy – 1 per month
f. Email campaign management
g. Email support
h. Monthly telephone review
i. Quarterly performance review report

From £895 per month*

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Get on the fast track to business growth

Lead Generation Super+

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. Persona creation
d. 60 day tailored content plan
e. Blog creation – 2 per month
f. Social media posting (2 channels)
g. Enewsletter copy – 1 per month
h. Email campaign management
h. Telephone support
i. Email support
j. Monthly face-to-face review
k. Quarterly performance review report

From £1,195 per month*

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Build on your success and dominate your markets

All monthly packages require an initial mandatory discovery workshop charged at £250 +VAT and a minimum commitment of 6 months. An exit fee of £150 for each remaining month is charged if cancelled before 6 month term. After 6 months payment terms switch to rolling monthly contract with 30 days’ notice to cancel. Prices shown exclude VAT.

Get in touch to find out how I can help, call 01803 413481 or email help@andrewleonwalker.co.uk