Ask Andrew - Answering Your Content Marketing FAQs

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What is Content Marketing?

Content marketing is a strategic marketing technique where through the creation and distribution of content that is judged to be relevant, compelling and valuable you will attract, acquire and engage a clearly defined audience with the ultimate objective of converting that prospect into a client.

Content marketing has been around under various guises for a long time but it’s the emergence of the interactive web and web based tools that have caused resurgence in popularity.

Content marketing works because people are actively searching for what you have to offer, content drives search and buyers are spending more time researching their requirements on-line because they’re fed up with being interrupted by traditional marketing techniques.

Great content acts like a magnet and pulls people towards you.

With content, it’s all about putting the focus on your customer, rather than your own products or services. You need to create and publish content that shows your audience you understand their problems and issues – and more importantly, that you can help them.

Your content should tell a story that inspires potential customers to keep engaging with your business until they are ready to buy from you. As more people use social media for discussion and research, your content should be optimised for search and sharing across social media platforms.

That means re-purposing it in different ways to ensure you get the best ROI for each piece of content you create. Examples of content that can help create demand include:

  • Web pages
  • Blog posts
  • eBooks
  • eNewsletters
  • Podcasts
  • Video
  • Case studies
  • Articles

Attract more business through content marketing

Affordable ways to build your brand and highlight what makes you stand out

Content marketing is a smarter and more affordable way to get your business found and to highlight your solutions. To discover how I can help your business attract more customers and stimulate growth, check out my Content Marketing Support Packages and get in touch today.

Call today on 01803 413481, fill in the form below or email directly to help@andrewleonwalker.co.uk for more information.

Content Marketing Essentials

You get:

a. Content audit and review

b. 60 day tailored content plan
c. Blog creation – 1 per month
d. E-newsletter copy – 1 per month
e. Email support
f. Quarterly performance review report

£495 per month*

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Access expert advice and avoid costly mistakes

Content Marketing Boost

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. 60 day tailored content plan
d. Blog creation – 2 per month
e. Enewsletter copy – 1 per month
f. Telephone support
g. Email support
h. Monthly telephone review
i. Quarterly performance review report

£895 per month*

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Get on the fast track to business growth

Content Marketing Super+

You get:

a. Initial fact finding meeting
b. SEO and Keyword review
c. Persona creation
d. 60 day tailored content plan
e. Blog creation – 2 per month
f. Social media posting (2 channels)
g. Enewsletter copy – 1 per month
h. Telephone support
i. Email support
j. Monthly face-to-face review
k. Quarterly performance review report

£1,195 per month*

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Build on your success and dominate your markets

All monthly packages require an initial mandatory discovery workshop charged at £250 +VAT and a minimum commitment of 6 months. An exit fee of £150 for each remaining month is charged if cancelled before 6 month term. After 6 months payment terms switch to rolling monthly contract with 30 days’ notice to cancel. Prices shown exclude VAT.

Get in touch to find out how I can help, call 01803 413481 or email help@andrewleonwalker.co.uk