The Marketing Troubleshooter's Blog
Your marketing resource for the latest news, marketing trends and hints and tips to give you an edge over your competition!
How to improve your lead generation and email conversion rates for 2020
Improve your lead generation and email conversion rates. Businesses use email marketing in a number of ways but the underlying purpose of the emailer is or should be to persuade the reader to take action. That action is normally to click on a link that directs the...
read more
A Content Marketing Case Study
Content Marketing In Action This is the story of how Spirent, a Devon based SME evolved their traditional marketing activities away from a push based, interruptive marketing model towards a pull based content marketing approach to help drive (international)...
read more
A Marketing Project Management Case Study
The benefits of retaining an experienced marketer on a project basis. This is the story of how Brixham Trawler Agents (BTA) transformed their marketing activities from being purely reactive towards a more focused, proactive and planned approach. Brixham Trawler Agents...
read more
Are You Still Marketing Your Business This Way? (and what to do about it)
During a recent conversation with a prospective client, they spent some time explaining what business they were involved in and how the list of marketing activities they’d been using to promote their business hadn’t been yielding the results they wanted. As the...
read more
7 Reasons To Retain An Independent Marketing Consultant
When you originally set up your business it was probably because you saw a gap in the market and had a great idea for a product or service that would fill that gap, take away some of the pain faced by your prospects and help make peoples lives that little bit easier....
read more
Are You Still Selling To Yesterday’s Audience? (update)
It can be easy to fall into the trap of wasting your marketing budget by continually selling to yesterday's audience when you're fighting fires on a daily basis. You can be making this mistake without even realising it's happening. Old habits really do die hard. I'm...
read more