The Marketing Troubleshooter's Blog
Your marketing resource for the latest news, marketing trends and hints and tips to give you an edge over your competition!
A Content Marketing Case Study
Content Marketing In Action This is the story of how Spirent, a Devon based SME evolved their traditional marketing activities away from a push based, interruptive marketing model towards a pull based content marketing approach to help drive (international)...
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A Marketing Project Management Case Study
The benefits of retaining an experienced marketer on a project basis. This is the story of how Brixham Trawler Agents (BTA) transformed their marketing activities from being purely reactive towards a more focused, proactive and planned approach. Brixham Trawler Agents...
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Are You Still Marketing Your Business This Way? (and what to do about it)
During a recent conversation with a prospective client, they spent some time explaining what business they were involved in and how the list of marketing activities they’d been using to promote their business hadn’t been yielding the results they wanted. As the...
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7 Reasons To Retain An Independent Marketing Consultant
When you originally set up your business it was probably because you saw a gap in the market and had a great idea for a product or service that would fill that gap, take away some of the pain faced by your prospects and help make peoples lives that little bit easier....
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Are You Still Selling To Yesterday’s Audience? (update)
It can be easy to fall into the trap of wasting your marketing budget by continually selling to yesterday's audience when you're fighting fires on a daily basis. You can be making this mistake without even realising it's happening. Old habits really do die hard. I'm...
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Ghost Blogging – More Than Just Writing A Post
When it comes to actually write a blog post, sometimes it’s difficult to know where to start. You begin to question how interesting your business actually is and wonder why anyone would be interested in reading about it. But believe me, if you scratch below the...
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