The Marketing Troubleshooter's Blog
Your marketing resource for the latest news, marketing trends and hints and tips to give you an edge over your competition!
When I was younger (that's me on the left), marketing was easier. Businesses (maybe) had a website which was basically an online version of their corporate brochure. They took Ads out in key publications, online banners on specialist websites and their sales guys...read more
As a content marketing manager, you will be aware that the internet combined with the proliferation of web-enabled 4G or Wi-Fi compatible mobile devices have fundamentally changed the way in which people find, discover, share, shop and connect with each other. With...read more
I seriously believe in keeping my marketing skills up-to-date and I'm happy to put my money (and time) where my mouth is. So in September last year I signed myself up for Squared Online, the digital marketing qualification developed with Google and I’ve just recently...read more
The Key Stages Of A Successful Marketing Campaign There are a number of key reasons why we develop and create marketing campaigns. The first reason that normally springs to mind is to generate leads or increase sales. These tend to be short-term activities aimed at...read more
As a regular attendee of networking events with other SME business marketers, I’ve honed my “elevator pitch’ over the years and have several variations available depending on whom I’m speaking to. But recently I was a little flummoxed whilst driving my family to visit...read more
We’re almost halfway through the year and I’m sure, just like many businesses you’ll be taking stock of marketing performance against goals. For those of you ahead of target, well done and for those of you struggling, keep your chin up. For those of you flying by the...read more