Why Your Business Needs Access To A Marketing Maestro

Why Your Business Needs Access To A Marketing Maestro

As a regular attendee of networking events with other SME business marketers, I’ve honed my “elevator pitch’ over the years and have several variations available depending on whom I’m speaking to. But recently I was a little flummoxed whilst driving my family to visit...
The 4 P’s of Marketing in the digital age

The 4 P’s of Marketing in the digital age

When I first got started in marketing there was great emphasis placed on the marketing mix, the tactical or operational part of a marketing plan, based on the 4 P’s of marketing, namely: Product Price Place Promotion Over the years the 4 P’s expanded to become...