Client Case Studies

Some Of The Ways I Help My Clients

I’ve had the privilege of working with a diverse range of awesome clients across a wide range of geography’s and sectors. 

Here a selection of my recent work

Digital Marketing Training

ADPR is a highly respected PR company based in Somerset. They realised that in order to continue to provide a creative and reliable service that delivered high quality results to their customers, they needed to stay up to date with the latest developments in digital marketing and social media. Andrew put together and implemented a workshop plan over several sessions to give the ADPR team training in some of the recent changes in the digital world including, Google Analytics, LinkedIn and Google+. ADPR are using this knowledge to better serve their client base and have seen a marked improvement in PR results across their client range.

 

Digital Marketing Strategy

Western Industrial is a business interior and office refurbishment specialist. They recognised that their marketing activities had become disjointed and traditional marketing activities were having less impact. Andrew created a marketing plan concentrating on digital marketing channels to enable Western Industrial to reach a larger audience. Since then enquiry rates have doubled through more first time visitors to the website coupled with an increase in awareness of the range of services on offer to existing customers.

Digital Marketing Strategy

Jarrang is a Falmouth based company with over 10 years experience in providing a fully managed email marketing service to a national audience. Due to changing market circumstances they decided to reposition the company as a full service digital marketing agency concentrating on offering inbound marketing services. Andrew created an effective digital marketing strategy to reposition Jarrang as a full service digital marketing agency and develop a content marketing plan linked to social media distribution networks. Jarrang experienced a change in demand for their services over the next 12 months with email marketing shifting from being their core service offering to become just one of several digital services being offered and taken up.

Digital Marketing Training

Ribeye are designers and manufacturers of world class Rigid Inflatable Boats (RIBs). Having just launched a brand new website, Ribeye were keen to attract visitors to their new site in order to show their wares and to promote their “test Drive” offer. Andrew initially worked on an AdWords (PPC) campaign incorporating texts ads and remarketing aimed at driving conversions. A series of one-to-one workshops were also implemented covering, Google Analytics, Google AdWords, digital marketing, content marketing and social media marketing. Ribeye are using this transfer of skills to improve their own digital marketing activities and have seen an increase in web traffic, web conversions and improvements in their social media presence.

Content Marketing Strategy

Spirent is a Devon based SME and one of the worlds’ leading suppliers of test solutions for the Global Positioning System (GPS) and Global Navigation Satellite System (GNSS) markets. Spirent needed to target new and emerging market opportunities that were opening up in several market sectors across the globe. Andrew created and implemented a digital marketing plan targeting several key international markets to position Spirent as a “Thought Leader” within those target markets and generate and increase sales leads leading to higher conversion rates and more sales. Through this lead generation and lead capture process more than 4800 emails were exchanged in return for a series of ebooks with some form of engagement across more than 70 countries. All of this activity fed a steady stream of qualified leads into the sales team.

Digital Consultancy And Workshops

TLH Leisure Resort is a well known and respected family owned hotel group operating four hotels and self catering apartments in Torbay. Their issue was how best to present their range of services and accommodation options to a diverse group of customers without completely re-designing their website. Over several consultation sessions Andrew discussed and explained the options available to improve website navigation and increase the likelihood of getting found by the search engines (SEO). A range of workshops was implemented to bring the TLH team up to speed with Google Analytics, Google AdWords and Google+. The TLH team are using this knowledge to improve the effectiveness of their marketing activities and have seen a marked improvement in search results across their range of hotels.

SEO And Content Audit

Multipix Imaging Ltd is a machine vision components distributor of top class machine vision products from major manufacturers around the world. They were looking to attract more traffic to their website to drive leads and opportunities. Andrew carried out an in-depth audit of their website from an SEO and usability perspective and provided a list of recommendations followed up with a face-to-face discussion to discuss the findings of the report. The team at Multipix then used the outcomes of the report to focus activities areas that were not properly optimised for search and pages where the content or structure needed to be improved. This led to an increase in web traffic and opportunities.

Project Management And Delivery

ModBox Spaces is a property development company based in Bodmin. They specialize in providing residential property developments, holiday resorts and villas and tailor-made garden annexes. Early in their development, they required a new website, web content and a corporate brochure to raise their profile, promote their offering and increase leads and opportunities. Andrew project managed the web build on their behalf, selecting the appropriate web design company, ensuring the web build, content and brochure were designed to a demanding standard and delivered on time and on budget. Since then ModBox Spaces has gone from strength-to-strength.

Proven Results

“I worked with Andy on a number of projects and campaigns and am happy to recommend him as professional, innovative, knowledgeable, creative and diligent. Almost as important he’s fun to work with.”

Steve Hickling, Director, Marketing and Sales Enablement, Spirent Communications

Let's Work Together!

As a Marketing Trainer and Freelance Marketing Consultant I provide face-to-face advice, guidance, training and hands-on support across all aspects of marketing from strategy to implementation and analysis, helping my clients to do more for themselves.

Whether you’re a start up, an SME or a business looking to expand to the next level, if you like the idea of having expertise available to you as and when required, give me a call on 01803 413481 or email [email protected]

Devon Based Marketing Consultancy

01803 413481

[email protected]

 

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